Category Archives: Guerilla Marketing

Guerrilla marketing, defined by Jay Conrad Levinson in his book Guerrilla Marketing, is the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for your products or services.

Because guerrilla marketing tactics are different and typically more unpredictable than traditional marketing activities, they can be more memorable and produce a bigger impact. But these strategies are not without risk. In fact, key elements of a successful guerrilla marketing campaign include being bold, asserting yourself and taking a chance.